Groundscare Area Sales Manager

Ben Burgess & Co. Ltd
Newmarket, UK

At Ben Burgess, we are committed to empowering progress and sustainability in agriculture, construction, and groundscare industries. Rooted in our motto 'Where Service Still Counts,' we dedicate ourselves to serving others by providing exceptional machinery solutions and fostering genuine partnerships. Our mission is to contribute to the development of thriving communities while preserving our environment for generations to come.


As a Groundscare Area Sales Manager, you will report into our Depot Manager and be responsible for delivering new business and existing business sales from a portfolio of brands. Through carefully managing the relationship and matching the right products / services to the customers’ needs, you achieve your sales target whilst delivering the exceptional Ben Burgess customer experience our customers expect.

This is a field sales role and as a result you will spend most of your working day in your designated sales territory, visiting customers or building new relationships with prospective customers, a company vehicle is provided. This role encompasses the whole sales cycle from creating new leads / opportunities right through to customer delivery and follow up.

This role is perfect for an experienced sales person who is either currently working in the Agricultural industry or Groundscare industry or who has an interest and understanding of machinery with full product training provided for the right candidate.

Your responsibilities as an Area Sales Manager will include:

  • Achieving Sales Performance targets as set out by direct line manager.
  • Representing the Dealership and portfolio of brands to customers in define sales area of responsibility.
  • Maintains up to date product knowledge.
  • Attending customer focused events.
  • Working closely with the BB Finance teams to ensure customers are able to obtain the right finance package for their needs and purchase.
  • Conducts demos of new equipment when required and in-line with sales process / guidelines ensuring customers fully understand the products, benefits and ease of use.
  • Ensuring products are delivered to customer in-line with brand and company guidelines and the customer experience is first class.
  • Putting the customer experience first, ensuring customers experience during and post-sale as exceptional and achieve high levels of customer satisfaction in-line with Ben Burgess and brand customer satisfaction surveys.
  • Building strong and loyal relationships with customers within the sales area.Ensuring all databases and customer information is kept up to date and managed in accordance with GDPR and other legalisation.
  • Working closely with your Manager, marketing and other group roles to build campaigns to drive business sales performance.

We value candidates who possess:

  • Sales experience in equipment sales or high capital value products, ideally with GroundsCare machinery but not essential.
  • Ideally experience with GroundsCare franchise or similar products / services.
  • Someone who is highly driven to succeed and has a track record of sales success.
  • High levels of personal integrity.
  • Excellent and professional customer relations skills.
  • Ability to work extended hours when required to meet the demands of our customers.
  • Full UK driver’s license.

What you can expect from us:

Inspired by our founder Ben Burgess, we believe that the key to success lies in nurturing our team members. His core principles continue to shape our approach today, ensuring that our employees are well taken care of.

Furthermore, you can expect a competitive overall package tailored to your role, along with an array of benefits that include:

  • Equitable pay, subject to annual reviews, with details available on the application page.
  • A transparent bonus system tied to your individual performance and depot success, with regular updates on your progress.
  • Unrestricted investment in your personal and professional growth, without the constraints of a training budget.
  • A recognition of the importance of work-life balance, offering enhanced holiday and sick pay schemes.

Help us shape our vision for the future and join us at Ben Burgess and experience the difference of working with a company that genuinely values and invests in its people.

To apply:

You can apply online by clicking the button to the right or send your CV to HR & Recruitment, Ben Burgess, Europa Way, Norwich, NR1 2EN.

Ben Burgess is an inclusive employer that embraces both Disability Confidence and Neurodiversity. If you need any assistance with your application or require accommodations, please feel free to reach out to our HR team at hr@benburgess.co.uk or give us a call at 01603 628251. We are here to support you throughout the application process.