Area Sales Manager (Golf & Turf Machinery)

Farol Ltd
Newark or Ashbourne, UK

Area Sales Manager (Golf & Turf Machinery)

About the Company

Farol Ltd is an extremely successful and growing multisite agricultural and groundcare business and the largest John Deere dealership in the UK.

Established as a family business in 1976, Farol today is made up of over 330 Service, Parts, Sales, Transport and Business Support Team Members, whilst still remaining 100% family owned. Holding the renowned John Deere franchise along with many other brands, we are the market leaders in agriculture, groundcare and homeowner products,

Our vision is to deliver a preeminent service by being at the forefront of technology, whilst developing a rich and rewarding environment for our employees.

About the role

Due to the expansion of our Golf & Turf Area of Responsibility to include Staffordshire, Nottinghamshire, Derbyshire and surrounding areas, we are looking for a highly motivated experienced Area Sales Manager to be based out of our Newark or Ashbourne depot, to cover the professional turf industry.

Key tasks include:

• To plan, control and drive sales by fully utilising our CRM tool (MS Dynamics)

• To achieve sales targets set by the Golf & Turf Business Director: sales volumes, gross profit, sales mix

• To ensure customer and company relations are maintained at a high standard at all times.

The ideal candidate will have knowledge of the professional groundcare machinery industry as well as previous Sales experience. However, we will consider applicants with other relevant knowledge and experience (such as Golf industry experience with knowledge of the associated machinery).

Skills required

  • A full driving license is essential
  • Knowledge and understanding of Groundcare machinery is essential
  • Previous experienced of working within a John Deere or other Agricultural/Groundcare machinery dealership is preferred
  • Previous Sales experience is essential
  • Familiarity with the geographical area in which you will be working
  • Very strong IT skills with the ability to quickly familiarise yourself with new software and systems
  • Must have the ability to self-motivate and work individually, managing your own workload and also able to work as part of a team.

The Benefits: 

Our excellent package includes a competitive basic annual salary and generous commission scheme, company vehicle, up to 25 days holiday (plus Bank Holidays), pension scheme, free financial planning service and on-going training.

Why come to Farol?

Farol is the leading John Deere dealership in the UK with people at the heart of its strategy. We know that our people are the key to our success and we make sure we appreciate and reward everyone's contribution. Not only do we recognise expertise, skills and professionalism, we value highly the very things that make our team members unique: their passion, their dedication, their approachability and the fact that going the all-important extra mile is second nature.

We can offer an environment where Teamwork is key and where you can truly develop new skills and flourish. Working closely with the John Deere team, we can provide all the product and systems training you need to transfer your mechanical/technical skills from other industries.

What do our Team Members say about us?

  • Great company attitude with friendly and approachable managers/directors
  • Lovely place to work. Good group of people to support new employees during day to day operations
  • I was impressed with the level and quality of JD training
  • A good Company to work for and the whole team are friendly. The Management are very approachable and have an open door policy. As the Company are continually growing there are lots of opportunities for employees to progress. I feel valued as an employee and enjoy my job
  • I love working for a family business as I've come from a more corporate environment. Owners are hands on and very approachable. It is a fast paced and busy environment but no such thing as a typical day for me. There are great learning opportunities here and ability to progress in the business.

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