Agricultural Machinery Sales Representative

Hunt Forest Group Ltd.
Nether Stowey, UK

Salary: Competitive + Commission

Job type: Permanent

Location: Nether Stowey

Hours: Monday – Friday 8am – 5pm (Saturday mornings on a rota basis)

About us

We are a successful and expanding Agricultural and Turf machinery dealer in the south of England. Our brands include John Deere, Kramer, Vaderstad, Amazone and Kuhn. We have an opportunity for an enthusiastic person to join our business within our busy sales department.

About the role

This is a busy and varied role selling new and used agricultural equipment to our customers. No two days will be the same. Building strong customer relationships within an area of influence is key to success, not just with existing customers but also whilst introducing new customers to the business too.

Essential Duties

  • Represents the Dealership in the sale of machinery to customers in a defined sales area.
  • Executes all sales process steps to achieve high sales performance in conjunction with the sales tools available from John Deere.
  • Maintains current product knowledge on features and benefits of all equipment and services potentially saleable by the dealership and attends relevant sales training events.
  • Maintains current knowledge of financing options to assist customers with securing the purchase of new and used goods.
  • Monitors competitor activity and products and communicates to the sales Management accordingly.
  • Conducts new equipment field demonstrations.
  • Executes goods delivery and follow up, according to CSR. Builds strong and loyal relationships with defined sales area customers.
  • Monitors trends in customers’ business activities and timely communicates to management.
  • Uses support from Sales Specialist when required.

Skills & Qualifications

  • 1+ years’ equipment sales experience
  • Good knowledge of agricultural/turf equipment and farming operational practices
  • Ability to use standard computer applications, internet functions & sales tools
  • Familiar with John Deere and competitive products
  • Ability to analyse and interpret internal reports
  • Excellent customer relationship skills
  • Ability to work extended hours
  • Excellent attitude with integrity and honesty


  • Laptop and mobile phone provided
  • Company vehicle
  • Up to 33 days holiday (including bank holidays)
  • Free parking
  • Occupational Sick Pay Scheme
  • Focused career/development progression
  • Autonomous work culture – we encourage our staff to work from their own initiatives rather than be micromanaged
  • Opportunity to join regular social events and team nights out
  • Free tea and coffee
  • You will become part of the Hunt Forest Group community!